Online Influencer Persona, Content Quality, and the Path to Purchase: an SEM Investigation
Arijit Bhattacharya (2026). Quality & Quantity: International Journal of Methodology (Scopus, ABDC-B)
https://link.springer.com/article/10.1007/s11135-026-03052-x
Beyond Branding: Emotional Engagement and Digital Impact on Contemporary Customers
Arijit Bhattacharya, P. Venkateswaralu (2025). IUP Publications
Beyond HR: Green HRM’s Impact on Employer Branding - A Literature Review
Presented in the International Research Conference on Navigating the Future: The Triple Bottom Line Approach organized by Chetana Institute of Management & Research, Mumbai (2024) with Hemant Purandare and A. Rathore.
YouTube ‘Unboxing’, an Influencer of Purchase Intent– A Quantitative Study
Arijit Bhattacharya, Priyanka Mathur Dhingra (2023). NMIMS Management Review (ABDC-C) https://journals.sagepub.com/doi/10.1177/09711023231205509
The ChatGPT Revolution: Transforming Marketing Decision Making–Benefits, Limitations and Future Research Agendas
Presented in the International Conference on The Role of Innovation, Entrepreneurship and Management for Sustainable Development, School of Management., O P Jindal University (2023) with Hemant Purandare.
Transforming Marketing Through AI: A Literature Review and Future Research Agenda
Presented in the International Business Conference KET, Mumbai (2023) with Pritee Saxena.
Effect of Greenwashing on Purchase Intention of Young Consumers in India
Pritee Saxena, Arijit Bhattacharya (2022). Dimensions (ISSN 0976-5654).
Parasocial Interaction in Social Media Influencer-based Marketing: An SEM Approach
Arijit Bhattacharya (2022). Journal of Internet Commerce (Scopus, ABDC-B). https://www.tandfonline.com/doi/full/10.1080/15332861.2022.2049112
Work-from-Home Productivity in Covid Pandemic - An SEM Approach
Pritee Saxena, Arijit Bhattacharya (2022). Dimensions (ISSN 0976-5654).
Employer Branding - A Literature Review
Hemant Purandare, Arijit Bhattacharya (2022). Dimensions (ISSN 0976-5654).
ESG (Economic, Social, Governance) Framework - Past, Present and Future
Presented in the Pan IIM World Management Conference at IIM Kozhikode (2021).
A Framework of Online Customer Experience: An Indian Perspective
Arijit Bhattacharya, Manjari Srivastava (2020). Global Business Review (Scopus, ABDC-B)
Customer Experience in Online Shopping: A Structural Modeling Approach
Arijit Bhattacharya, Manjari Srivastava, Sanjeev Verma (2019). Journal of Global Marketing (Scopus, ABDC-B)
Insurtech, the Disruptive Force – A Qualitative Study
Presented in the International Marketing Conference of IBS Mumbai (2019) with Hemant Purandare.
‘Value Fashion’ in Apparel Retailing- Democratizing Fashion for Competitive Advantage
Presented in the International Marketing Conference of IBS Mumbai (2018) with Pritee Saxena.
Antecedents of Online Shopping Experience: An Empirical Study
Arijit Bhattacharya, Manjari Srivastava (2018). NMIMS Management Review (ABDC-C).
Online Customer Experience: A Conceptual Framework
Arijit Bhattacharya, Manjari Srivastava, Sanjeev Verma (2018). White Paper series of NMIMS School of Business Management, Mumbai (No. MA–18-01).
Hyperlocal Retail in Mumbai: An Exploratory Study
Presented in the International Marketing Conference of IBS Mumbai (2018) with Hemant Purandare.
Relevance of Celebrity Endorsement in a Digitized Marketspace: Premium vs. Non-premium Male Innerwear Category
Presented in the International Marketing Conference of IBS Mumbai (2018) with Pritee Saxena and Hemant Purandare.
A Study of Customer Experience of E-Wallets – Post Demonetization
Presented in the International Marketing Conference of IBS Mumbai (2017) with Hemant Purandare.
eWOM Marketing Techniques for Competitive Advantage in the book titled Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace
Arijit Bhattacharya (2016). (IGI Global)
Use of Digital Disruption to Transform Business – a Global Perspective
Presented in the International Marketing Conference of IBS Mumbai (2016).
Customer Experience: A Conceptual Review and Practical Applications
Presented in the SIMSR Global Marketing Conference of K.J. Somaiya Management Studies and Research, Mumbai (2016).
Amazon’s e-retailing Growth Strategies – A Literature Review
Presented in the AICTE-sponsored National Marketing Seminar of Lala Lajpatrai Institute of Management, Mumbai (2015).
Customer Experience – A Strategic Differentiator in Marketing
Arijit Bhattacharya (2015). Sansmaran Research Journal of GNIMS Business School (ISSN 2278-7801)
Cyber Monday and Google Online Shopping Festival: Shopping Events in e-Retailing
Arijit Bhattacharya (2014). Lala Lajpatrai Institute of Management Journal of Research (ISSN 2229-4740)
Marketing Challenges and Innovations in Service Sector: A Global Perspective
Presented in the International Commerce and Management Conference of the Department of Commerce, University of Mumbai (2014).