Twenty-five centuries after Aristotle explained how persuasion works, we are still using the same three tools—in advertising, politics, boardrooms, social media and family arguments.
A message can be perfectly clear to the sender and completely different in the mind of the receiver.
Every January we vow to change; every February, most resolutions fail. Not from lack of sincerity, but because willpower, as the ancient Greeks understood, was never meant to carry the weight alone.
If AI can do the “smart work,” this blog explains what’s left that only MBAs can – and must – do
AI is already in the boardroom — are Indian B-schools still teaching for yesterday’s world?
Ever seen this message and felt your stomach drop? Discover to how to stay calm and respond the right way.
5 May 2025
College taught me concepts. Work taught me survival. These are the skills I had to learn and...fast.
5 April2025
OpenAI’s GPT-4o now lets you “Ghibli-fy” images, and it’s taking social media by storm! Here’s my Ghibli-style avatar—what do you think? 😊
25 March 2025
As the world shifts towards sustainability and healthier lifestyles, veganism is emerging as a powerful movement redefining the future of food. Let’s dig in. 🌱
18 March 2025
As AI companions get smarter, love is no longer just human—dive into the future of digital romance!
12 February 2025
With rising costs, declining authenticity, and shifting consumer trust, it’s time to question whether influencer marketing is delivering the promised ROI—or simply overhyped.
31 January 2025
Wondering how to capture Gen Z’s attention? Discover the key strategies brands need to embrace to influence the digital-native generation and stay ahead of the curve.
27 January 2025
Discover why traditional marketing is fading away and how digital marketing is transforming the way businesses connect with their audiences.
10 November 2023
'Deepfake' is part of the common man's vocabulary now. What's its effect on marketing?
31 March 2022
Paytm’s journey from fintech darling to stock-market disappointment is a striking lesson in how growth, hype, and valuation do not always move together.
23 March 2022
When a brand becomes so familiar that we start using its name as a verb, marketing has quietly entered the grammar of everyday life.
17 March 2022
Shrinkflation is the controversial art of making the product smaller without making the price look bigger.
3 March 2022
When ownership, history, and consumer memory point in different directions, even a simple question like “Is Maruti Indian or Japanese?” becomes surprisingly complicated.
28 February 2022
Pink tax reveals an uncomfortable truth about the marketplace: sometimes the price of a product depends not just on what you buy, but on whom it is marketed to.
21 February 2022
Straddle positioning is the branding equivalent of having a foot in two worlds.
14 February 2022
Valentine’s Day may celebrate love, but for marketers it has also become an exercise in expanding occasions, emotions, and customer segments.
3 January 2022
Why do we buy what we buy? Maslow’s hierarchy of needs offers a simple way to decode the hidden motivations behind everyday consumption.