Arijit Bhattacharya

Arijit lives in Mumbai, a city famous for its sea, Bollywood, crowded locals, and possibilities.

He teaches marketing to postgraduate students, making sense of what brands say, consumers believe, and wallets eventually approve.

Outside the classroom, he is a work-in-progress minimalist  and vegan.

His philosophy is simple: "Use things and love people." 

The reverse has been beta-tested for centuries. 

It still has bugs.