Arijit Bhattacharya

Arijit lives in Mumbai, a city by the Arabian sea and famous for Bollywood, vada pav, crowded local trains, and possibilities.

He teaches marketing to postgraduate students, making sense of what brands say, consumers believe, and wallets eventually approve.

Outside the classroom, he is a work-in-progress minimalist  and vegan.

His philosophy is simple: "Use things and love people." 

The reverse has been beta-tested for centuries. 

It still has bugs.